“Ask me for anything,” Napoleon Bonaparte once remarked, “but time.”1 1.See John Strawson, If by Chance: Military Turning Points that Changed History, London: Macmillan, 2003. Board members today also don’t have that luxury. Directors remain under pressure from activist investors and other constituents, regulation is becoming more demanding, and businesses are growing more complex. McKinsey…
Marketers have long known the difference between retail consumers and business purchasers. Consumers care deeply about brands and are more readily influenced by advertising, media messages, special deals, and coupons. In addition, they often turn to friends and family for advice on what they are buying, are susceptible to impulse shopping, and can switch from…
Fevicol is one of the most iconic brands in India with a very strong brand recall, so much so that, even the Prime Minister of India, Mr Narendra Modi referred to Fevicol while commenting on the strong bond between Japan & India, while on his tour to Japan in 2014. History Fevicol is a brand…
Customer Lifetime Value is the measure of the profit a company makes from a particular customer from their entire relationship. CLV is an important concept as it encourages companies to shift their focus to customer relationship’s long term health, rather than quarterly profits. It provides an upper limit on the amount to be spent for…
Britannia Industries Ltd Company Overview Britannia was started as a biscuit company in 1892 in a nondescript house in Kolkata. The initial investment at the time of foundation of this company was Rs 295. The company merchandised its operations by 1910 with the advent of electricity and in 1921 Britannia became the first company east…
Introduction – Food Industry: Food and beverage sector consist of two industries in itself: food processing industry and non-alcoholic beverage industry. It is considered as a sunrise sector gaining a lot of prominence in recent years. Major segments in food industry are dairy products, bakery products, confectionary products and meat & poultry products. According to…
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