Bata: Brand Analysis

Bata brand known for well-made and well-priced footwear, clothing and accessories, was founded in 1894 in Zlín, Moravia by Tomáš Baťa, his brother Antonín and his sister Anna. Its headquarters is located in Lausanne, Switzerland.  Bata succeeded in becoming one of Europe’s leading shoe manufacturers in just a few decades, due to smart entrepreneurship and competitive…