Skunkworks

Introduction (Skunkworks Logo) “Skunkworks” is a name given to a place designed to encourage a group of employees in a large organization to come together with the purpose of research and development and come up with innovative ideas. The group generally consists of a small team which is given an escape from routine tasks and…

Simulation Advantage

Experimentation is used to develop and test new products and services by companies all over the world. There are many challenges in applying traditional approaches to experimentation. Cost and time constraints can saddle the organization with an unreasonable burden of complexity. Market-facing tests and pilots can jeopardize a company’s brand and reputation. To get rid…

Rule of Three and Four

INTRODUCTION: RULE OF THREE AND FOUR Bruce Henderson, the founder of BCG, in 1976, put forth an interesting hypothesis about the evolution of industry and leadership. He propounded that an industry which is “stable and competitive” will never have more than three significant competitors and that the industry structure will find equilibrium when the market…

Planned Obsolescence

Introduction Planned obsolescence is a business strategy whereby the timing of the product becoming obsolete is planned and built into it from its conception. It works only for big companies. Entrepreneurs or new entrants cannot use this since it will lead to bad publicity. The rationale behind planned obsolescence is to reduce the time between…